We're looking for an AI Product Owner to lead the next evolution of AI across Brand Collective. Sitting within the Digital Delivery team, this role will own and drive the AI product roadmap across both internal productivity tools and customer-facing digital experiences. This is a rare opportunity to shape how AI is applied across a large retail and eCommerce ecosystem, from automation and workflow optimisation through to AI-powered customer experiences across websites, apps, loyalty, and CRM platforms. Equal parts strategic and hands-on, you'll partner closely with business and technical stakeholders to bring high-impact AI initiatives to life.

WHAT YOU'LL BE DOING

• Define and own the AI product roadmap across Brand Collective's digital ecosystem
• Identify high-impact AI opportunities that drive efficiency, automation, and commercial value
• Lead the delivery of AI-powered initiatives across websites, apps, CRM, loyalty, and internal platforms
• Translate business challenges into clear product priorities, user stories, and delivery plans
• Manage AI tooling, vendor relationships, and platform decisions to support long-term scalability
• Partner with Digital, Data, eCommerce, CRM, and broader business teams to drive adoption and innovation
• Oversee AI experimentation, testing, and iteration to continuously improve performance outcomes
• Establish AI governance frameworks covering responsible AI, data privacy, and quality standards
• Mentor and manage the AI Analyst, supporting prioritisation and day-to-day delivery
• Stay ahead of emerging AI trends and assess their relevance to retail and eCommerce

ABOUT YOU

• 4–7 years' experience in Product Management, Product Ownership, or Digital Delivery
• Proven experience delivering AI products or AI-powered initiatives in a commercial environment
• Strong understanding of AI technologies including LLMs, automation, recommendation engines, agentic workflows, and RAG
• Experience working within retail, eCommerce, or customer-focused digital environments
• Strong stakeholder management skills with the ability to influence across technical and non-technical teams
• Experience working within Agile delivery environments and managing product backlogs
• Commercial acumen with a data-driven approach to prioritisation and decision-making
• Understanding of APIs, integrations, and AI platform ecosystems such as OpenAI, Anthropic, Gemini, or Microsoft Copilot

JUST SOME PERKS WE OFFER

• Pet-friendly workspace*– Yes, your furry friend can join you at work!
• Product allowance & Generous discounts*– Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
• Exclusive LK Group discounts*– Treat yourself to savings at Daniel's Donuts, Hommey, Snooze & more!
• Access to sample sales*– Exclusive to Brand Collective team members only.
• Leave when it matters*– Celebration leave, paid parental leave, volunteer leave.
• Novated leasing* – Drive your dream car with ease.
• Loyalty rewards*– We celebrate your milestones with generous service awards!
• Well-being matters*– Corporate Discount on Health Cover, Free access to Mental Health Professionals through our Employee Assistance Program.

READY TO MAKE AN IMPACT?

Ready to shape how AI transforms retail, customer experience, and the future of digital at scale?

ABOUT BRAND COLLECTIVE

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!

At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life!

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.