1. Lead AI Go-to-Market Strategy for APJ

• Own regional AI GTM strategy and execution in partnership with the Head of GTM and global GTM AI teams.
• Build and execute growth plays that drive awareness, pipeline, and adoption of monday.com’s AI features and solutions.
• Develop frameworks and launch plans for new AI releases, ensuring seamless execution across APJ markets.
• Design and operationalise scalable, data-driven programs that support enterprise AI sales motions.

2. Drive Product–Market Fit for AI Across APJ

• Translate monday.com’s global AI capabilities into localised value propositions, use cases, and vertical-specific narratives.
• Gather structured customer insights around AI adoption, needs, and blockers—feeding these into global product teams to shape roadmap priorities.
• Partner with industry and product GTM leads to integrate AI into broader regional solution positioning.
• Support the Head of GTM in launching, positioning, and scaling AI product innovations across key industries and segments.

3. Enable and Equip Regional GTM Teams

• Develop and deliver high-quality AI enablement content, including playbooks, talk tracks, demo scripts, and competitive positioning.
• Conduct training and certification programs for sales, partners, and customer success teams to ensure strong AI capability in the field.
• Partner with Revenue Enablement to ensure consistent and impactful rollout of AI-related programs.
• Support key enterprise deals by building tailored AI narratives and co-selling with AEs/AMs when required.

4. Build Industry-Relevant AI Plays & Narratives

• Identify high-growth vertical opportunities where monday.com’s AI solutions can differentiate.
• Build industry-centric AI storylines, solution packs, assets, and activation campaigns.
• Collaborate with demand generation teams to launch AI campaigns tailored to APJ markets.
• Build lighthouse accounts and proof points demonstrating AI-driven transformation across industries.

5. Lead AI Market Intelligence for APJ

• Track competitive AI landscape across APJ and distil implications for positioning, pricing, and GTM plays.
• Analyse regional AI adoption patterns to provide insights for forecasting, planning, and segmentation.
• Produce regular briefs for sales, product, and executive stakeholders on AI market trends.

6. Thought Leadership & Evangelism

• Represent monday.com’s AI strategy at regional customer events, executive briefings, partner engagements, and industry forums.
• Create and deliver compelling presentations, demos, and thought leadership assets tailored to APJ audiences.
• Help elevate monday.com’s brand as a leader in responsible, impactful workplace AI.