Unique opportunity to pioneer AI in marketing

Work with cutting-edge technology in a collaborative and fast-paced environment

Join an amazing team backing talented individuals

Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand

As the Product Owner, Gen AI you will join the Group Marketing Emerging Technology team that's doubling down on delivering exceptional customer experiences through cutting-edge AI technology.

Each day, you'll go above and beyond to:

• Maximise Creative Capabilities: Scale AI creative production services, expanding across channels and asset types.
• Innovate: Identify, validate, and implement practical GenAI applications that drive measurable marketing impact.
• Leverage existing platforms: Define strategies for integrating existing platforms into agentic and automated creative workflows.
• Work with technical teams to develop AI agents that ensure generated outputs meet standards.
• Generative Engine Optimization (GEO): Ensure NAB's products and content are discoverable and accurately represented in AI driven channels (e.g., ChatGPT, Google AI Overviews), optimise content for LLM retrieval, and track performance.
• Cross Functional Collaboration: Embed AI capability into marketing, digital, content, legal, and brand workflows to support scaled adoption and integrated delivery.

We're looking for the best and brightest to deliver the best for our customers. You'll need:

• Previous experience in Marketing Technology with hands-on experience with Generative AI tools (LLMs, prompt engineering).
• Ability to design and implement AI-driven workflows and reusable assets.
• Knowledge of AI governance, ethical AI, and compliance requirements preferred.
• Proven experience in stakeholder management and vendor coordination.
• Strong experience in prompt engineering.

A diverse and inclusive workplace works better for everyone

We know that our people make us who we are. That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues' unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.

For details on the recruitment process, and accessibility, please visit https://www.nab.com.au/about-us/careers/apply-for-job. To discuss adjustment requirements, please contact the NAB Careers team, via n***@*********** (please reference job number) or visit our Careers page through the link above for other contact options.

Join NAB

If you think this role is the right fit for you, we would love to hear from you. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert. Unsolicited CVs from agencies will not be accepted.